This project was to work with a client to produce a creative strategy document. This included a marketing report and a communication strategy for the brand going forward. The marketing report allowed us to gain a deeper understanding of where the client was currently in the fashion industry market. We developed a communication strategy which included suggestions as to how the brand could improve its branding strategy (especially in their online presence) as well as their current marketing strategy and material.

This was a group project where we all took different roles in producing sections of the document. My roles included looking at emerging markets, marketing mix and advertising concepts. I also assisted with the photography styling and took part in the filming for the behind the scenes video. I also took a major role in designing the visual layout for the document to fit in with the brand's aesthetic.