From its original concept, Instagram has changed and adapted how the platform connects with fashion brands and consumers. This has allowed people to be creative, create their own trends, speak out and let their opinions to be heard. It changes the way users present themselves and gives them inspiration, but how often is that self-representation authentic? This project was an academically researched project looking into to literature to gain information on instagram and the addiction it causes to its users. To find out further click the link of the pdf, or to see small research taking up to creating this document click to the portfolio section at the top tab.