Project 1 -Business of Fashion
Project 3 - Awakening
ART DIRECTION; Mihaela Alexandrescu
PHOTOGRAPHY; Mihaela Alexandrescu and Kristy Liu
PHOTOGRAPHY RETOUCH & EDIT; Kristy Liu
VIDEOGRAPHY & EDITING; FOR FINAL VIDEO Kristy Liu
ASSISTANT EDITING; Mihaela Alexandrescu Sehr Rashid
STORYBOARD; Mihaela Alexandrescu & Kristy Liu
VIDEOGRAPHY & EDITING FOR BTS VIDEO; Mihaela Alexandrescu
ASSISTANCE, PROPS, COSTUME DESIGN; Sehr Rashid
LOCATION SCOUTING; Mihaela Alexandrescu Sehr Rashid Kristy Liu
MAKEUP & STYLIST; Mihaela Alexandrescu
HAIRSTYLE & MODEL; Ioana Arhire
All the current mood board shows all the research and preparations made for the film. Establishing a clear understanding of what Northern Soul is about and how it could connect with the concept created. Furthermore, there is also evidence of research into the type of models and styling needed for this module to allow a specific, clear and visual idea to be created.
All the current mood board shows all the research and preparations made for the film. Establishing a clear understanding of what Northern Soul is about and how it could connect with the concept created. Furthermore, there is also evidence of research into the type of models and styling needed for this module to allow a specific, clear and visual idea to be created.
This project was the final project in my Level 4 of Fashion Management & Communication. A part of this module was to take part in a group project producing a one-minute short film, a gif and a final photoshoot image based on the topic 'Northern Soul'. To understand the topic of Northern Soul, we carried out in-depth research into the meaning and background of the movement to inform the final concept. As a group we came up with the idea of sharing an artistic view of the Northern Soul movement, creating a concept of freedom and expression.
The creative strategy document shows an individual view of how an exhibition would be created for this module. It includes details about locations, layout and design. It also includes the invitation and the material to promote the whole exhibition. This was my own viewpoint of how I wanted to take this concept forward.